The plumbing industry is flooded in most geographic markets. Even though this is the case the target market of plumbing businesses – office, apartment complex, home etc. – is so big that there will always be room for new entrants. If you own a plumbing business or you plan on starting one, you can gain a foothold in the industry. Start by offering first-class customer service and applying cost-efficient, innovative marketing techniques to ensure you company stands out from established competitors. So how do you go about this?
Create an eye-catching slogan and logo. The majority of plumbers do not use such time-honored techniques. Those who have great slogans and logos have gained a competitive edge when it comes to picking up and maintaining clients. If you have a simple slogan that lacks reliability and quality, consumers are likely to label your brand as generic. A plumber in Albany, NY can really benefit from this strategy.
Use your business as well as personal vehicle as advertising media. A great way to go about this would be painting your contact information, slogan and logo on the sides, rear and even hood of your vehicle. Use minimal words when marketing using this approach and make sure other motorists and passers-by can clearly read the information advertised from a reasonable distance.
Pass out promotions and services brochures to office and apartment complexes. Try and secure a high number of partnerships with offices and apartments as this will lead to long-term growth opportunities. You can offer price discounts to such clientele in return for frequent business.
Direct mail campaigns can be done by sending promotions through mail in your home area. It is a marketing strategy that has a high degree of relevance especially to a large number of recipients. Since it is a plumbing business, every home in your area will need your services at one point or another. Direct mail is therefore a highly effective marketing technique.
Invest some money into advertising media that is searchable. Invest in premium listings on search engines as well as paying extra for quarter to half-page color advertisements in local business directories and telephone books. The same approach should be used in local newspapers (if possible popular national newspapers) and general editorial community magazines. When you are choosing an advertising outlet think wide, local reach. Take note that your target market will be inclusive of every apartment, office, home and business in your area.
Use community business publications to place coupons and other promotional material. This can be done by taking advantage of opportunities by youth organizations and direct marketing companies to place promotions in coupon books they sell. Promotions can also be placed in coupon-circulars to increase the advertising exposure and also take advantage of all circulars’ established delivery system.
Social media platforms such as YouTube, Twitter and Facebook help you market your services, but more importantly makes you stand out from other plumbing services. For example posting article on Facebook and videos on YouTube on how people can fix common/simple plumbing problems is an example of effective use of social media.